How does your week work? What do you do to keep organized? How do you adapt your routine to new tasks?
Most of us are already dealing with so many things that the new tasks just get shuffled to the bottom of the stack. Many of my clients opened before things like social media, online marketing, e-commerce, and omni-channel existed. The new tech was relegated to the bottom of the priorities, and now they want to use it but can’t find the time. In one case, one of my clients hasn’t updated their website with new product in over 3 months! Another one has Instagram and Twitter started, but never dealt with comments on their Facebook page.
It just comes down to time. You don’t need to spend eight hours doing a task, but a little everyday. Something I do for most of my clients is workflow plans: ways of taking the data and new tech they’ve been given and building it into their workday.
But here’s the thing: I haven’t done that for myself. I’ve got my administration down, everything is billed and paid on time, my clients are happy, I have reports written and returned after the project concludes, but I haven’t got my forward-facing online presence built into my week. So I’ve developed a plan, for me and for you, to keep the web presence on track, along with those tasks that aren’t always front of mind.
Not all of these are active tasks. You may still be researching them. Maybe you don’t need to overhaul your website, but look at competitors’ websites. Read a blog. Peruse some marketing material and see what others do that you can do better, or differently.
So that’s the plan. Keep an eye out for these to appear as #hashtags on Green Enterprises channels. We’ll post ideas and articles related to the theme of the day whenever we can.
What do you think? Do you already have a plan? Will you try this one out? Let us know how it goes in the comments!